POTENCY OF THE SOFT NUDGE HAND
PERSPECTIVES AND PROBLEMS OF APPLIED BEHAVIORAL SCIENCES

18 April 2021, Online, Free

section of XIX international conference
"Vectors"
by young scholars of Moscow School of Social and Economic Sciences


LINK TO VIDEO BROADCOST: https://www.youtube.com/watch?v=E88hDoSLRBw
The section is devoted to the problem of applying the nudge theory and research in the field of human behavior.
Prologue
In the course of the development of our society, we have come to the need to comply with legal and ethical norms when we use nudges. Knowledge of human behavior allows us to grow our influence toolkit. The era of extensive data reveals the structural horizons of society and human personality. It is predicted that the practice of nudging will become widespread as a paternalistic intervention in the architecture of choice conditions without violating the very right to choose.
The concept, developed by behavioral economists, has received wide media support in the form of a popular idea close to noocracy. Specialists in Behavioral Insights teams are already influencing the policies of governments and private companies. However, the little-discussed limitations and risks have already shown themselves as being a widespread problem during the corona crisis. It is the responsibility of the interventionists to understand both the best model and the mechanisms for its implementation.
The section is supposed to discuss the problems of substantiation and implementation of nudges:
Experience and perspectives of behavioral research.
What are the limits to the effectiveness of a nudge?
How to combine approaches from different disciplines and applied research to the consideration of human behavior?
Is it possible to push the object in the negative direction in case of deliberate or unconscious nudge through the formed architecture of choice?
Is the trend of liberal paternalism a proper solution to social problems or is it a forced form of manipulation?
What conditions are needed to implement a behavioral policy?
Conferense Schedule
18 April
start 12:00, end 20:00
Moscow time UTC+03:00
(please check your time zone and
difference in time)
Academic
12:00-14:00
Alexis Belyanin
"Experimental economics whereabouts: why social scientists need experiments?"

Sayantan Ghosal
"Disadvantage and Empowerment: A Behavioral Economics Approach"

Theodore Koutmeridis
"Nudges, Crime and Economic Incentives: Lessons from Behavioural Law and Economics"

Junofy Anto Rozarina
"Behavioural science research in non-WEIRD countries"
Practice and discussion about prospects
14:00-16:20
Michal Plevka
"Behavioral Economics in Business – our vision and experience"

Noemi Molnar
"Young behavioural scientists disrupting traditional management consulting"

Jez Groom
"Nudge Theory 10 Years On and looking forward to the next decade"
Сritical glance
16:30-18:00
Eyal Winter
"Nudges vs. Mandatory Restrictions: Insights from the Cabinet Office Consulting Project"

Magdalena Małecka
"Behavioural science and policy: between knowledge, values and ideology"

Ira Sobolev
"The Perils of Nudging."
Behavioral approach for East Europe and non-WEIRD business and goverments
18:00-20:00
Eugeny Kuznetsov
Orbita Capital

Alyona Nesiforova
VkusVill

Maxim Gashkov
MTS Garage

Vera Medenova
Flowwow.com

Arnold Khachaturov
Novaya Gazeta

Mike Sverdlov
SkyEng

Nikolai Korotkov
Otkritie

Ivan Pahomov
Deloitte (ex-Strelka KB)

Yuri Gribanov
Frank RG

and all previous speakers.
After the conference, materials and videos will be posted in the public domain
Speakers
Eyal Winter
Professor Lancaster University, Center for the Study of Rationality of Hebrew University
"Nudges vs. Mandatory Restrictions: Insights from the Cabinet Office Consulting Project"
Alexis Belianin
"Experimental economics whereabouts: why social scientists need experiments?"
Sayantan Ghosal
FRSA; professor Adam Smith Chair in Political Economy, University of Glasgow; co-convenor research network Behaviour, Structure and Interventions
"Disadvantage and Empowerment: A Behavioral Economics Approach"
Theodore Koutmeridis
Senior Lecturer in Economics, Adam Smith Business School, University of Glasgow; Co-convenor research network Behaviour, Structure and Interventions; Research Fellow, IZA Institute for Labor Economics
"Nudges, Crime and Economic Incentives: Lessons from Behavioural Law and Economics"
Junofy Anto Rozarina
"Behavioural science research in non-WEIRD countries"
Magdalena Małecka
University Researcher, Practical Philosophy, University of Helsinki;
Fellow, School of Social Science, Institute for Advanced Study in Princeton
"Behavioural science and policy: between knowledge, values and ideology"
Ira Soboleva
Assistant Professor of Behavioral Science at Duke Kunshan University
"The Perils of Nudging."
Michal Plevka
Behavioral strategy director Mindworx
"Behavioral Economics in Business – our vision and experience"
Jez Groom
Founder, CEO of Cowry Consulting
"Nudge Theory 10 Years On and looking forward to the next decade"
Noemi Molnar
Chief Behavioural Scientist at BeHive Consulting
"Young behavioural scientists disrupting traditional management consulting"
Yuri Gribanov
Moderator of pannel "demand and practice"
Eugeny Kuznetsov
CEO Orbita Capital Partners; Singularity University
Vera Medenova
Maxim Gashkov
Head of MTS Garage, Intrapreneurship & Innovation center
"Nudging to Intrapreneurial Behavior at MTS Group"
Alyona Nesiforova
Head of Concept and Customer Relationship VkusVill
Arnold Khachaturov
Economic editor in Novaya Gazeta, MS in Sociology
Nikolai Korotkov
Head of market research
at Bank Otrkritie
Ivan Pahomov
Head of Digital Products
STRELKA KB
Mike Sverdlov
CBDO Skyeng, HSE Institute of Education
Misha Zeldin
head of conference section, researcher and lector of Institute Bussiness Studies RANEPA
Vectors
independent international scientific conference in the field of social sciences organize by students for 20 years
Format
here we primarily focus on conceptual - general discussion, and not so much on individual article
Moscow School of Social and Economical Sciences (Shaninka)
one of the best universities in Russia, non-state, founded in 1995 by Teodor Shanin – famous sociologist and professor of the University of Manchester
Open collaboration
we are happy to cooperate and start a friendship
Partners
Registration
Join the conference, register following the instructions below
Перейти к заказу билетов
Contact us
Organising Committee
Misha Zeldin, MSSES & IBS
Ivan Shavelzon, MSSES
Elena Andrich, MSSES
Viktoria Shkuratovskaya, MSSES
Karina Leyko, MSSES

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