The section is devoted to the problem of applying the nudge theory and research in the field of human behavior.
In the course of the development of our society, we have come to the need to comply with legal and ethical norms when we use nudges. Knowledge of human behavior allows us to grow our influence toolkit. The era of extensive data reveals the structural horizons of society and human personality. It is predicted that the practice of nudging will become widespread as a paternalistic intervention in the architecture of choice conditions without violating the very right to choose.
The concept, developed by behavioral economists, has received wide media support in the form of a popular idea close to noocracy. Specialists in Behavioral Insights teams are already influencing the policies of governments and private companies. However, the little-discussed limitations and risks have already shown themselves as being a widespread problem during the corona crisis. It is the responsibility of the interventionists to understand both the best model and the mechanisms for its implementation.
The section is supposed to discuss the problems of substantiation and implementation of nudges:
Experience and perspectives of behavioral research.
What are the limits to the effectiveness of a nudge?
How to combine approaches from different disciplines and applied research to the consideration of human behavior?
Is it possible to push the object in the negative direction in case of deliberate or unconscious nudge through the formed architecture of choice?
Is the trend of liberal paternalism a proper solution to social problems or is it a forced form of manipulation?
What conditions are needed to implement a behavioral policy?
18 April start 12:00, end 20:00 Moscow time UTC+03:00 (please check your time zone and difference in time)
Alexis Belyanin "Experimental economics whereabouts: why social scientists need experiments?"
Sayantan Ghosal "Disadvantage and Empowerment: A Behavioral Economics Approach"
Theodore Koutmeridis "Nudges, Crime and Economic Incentives: Lessons from Behavioural Law and Economics"
Junofy Anto Rozarina "Behavioural science research in non-WEIRD countries"
Practice and discussion about prospects 14:00-16:20
Michal Plevka "Behavioral Economics in Business – our vision and experience"
Noemi Molnar "Young behavioural scientists disrupting traditional management consulting"
Jez Groom "Nudge Theory 10 Years On and looking forward to the next decade"
Сritical glance 16:30-18:00
Eyal Winter "Nudges vs. Mandatory Restrictions: Insights from the Cabinet Office Consulting Project"
Magdalena Małecka "Behavioural science and policy: between knowledge, values and ideology"
Ira Sobolev "The Perils of Nudging."
Behavioral approach for East Europe and non-WEIRD business and goverments 18:00-20:00
Eugeny Kuznetsov Orbita Capital
Alyona Nesiforova VkusVill
Maxim Gashkov MTS Garage
Vera Medenova Flowwow.com
Arnold Khachaturov Novaya Gazeta
Mike Sverdlov SkyEng
Nikolai Korotkov Otkritie
Ivan Pahomov Deloitte (ex-Strelka KB)
Yuri Gribanov Frank RG
and all previous speakers.
After the conference, materials and videos will be posted in the public domain
Professor Lancaster University, Center for the Study of Rationality of Hebrew University
"Nudges vs. Mandatory Restrictions: Insights from the Cabinet Office Consulting Project"